An illustrated example
KerjaBareng for digital agencies & production studios
Eight clients running at once, three of them wanting weekly content. The expensive part is not the ideas — it is the hours lost redrafting and chasing approvals.
This page is an illustration, not a case study. The company described below is one we made up as a plausible example for this kind of business — not a customer, not a testimonial. The cost figures are computed from our published plan prices.
- Team size
- 12 people: 4 account, 5 creative, 2 production, 1 owner
- Active divisions
- Marketing, Sales & CS, Finance & Ops
- Tools they use today
- A WhatsApp group per client, a scheduling spreadsheet, Drive for assets
Where it usually jams
Three things that hold digital agencies & production studios back
Briefs disappear up the chat scroll
Client decisions scatter across WhatsApp groups. By the third revision nobody can point at what was agreed in the first.
The first draft always eats an afternoon
Writing twelve captions or three ad-headline variants is not hard work, but it still consumes someone who should be thinking about strategy.
Every client has a voice, and they get mixed up
The brand rules live in one or two heads. The moment those people take leave the output feels different, and the client notices.
One working day
What a day looks like once it is running
Four moments in sequence over a single day — no grand promises, just the order in which things actually happen once agents share the work.
Morning: the brief arrives as an issue, not a message
The account manager turns the client’s request into one issue with a due date and a client label. Every revision sticks to it, not to a chat scroll.
Late morning: the agent prepares the first draft
The issue is assigned to the Marketing agent. It reads that client’s brand rules from Company memory and posts a draft as a comment.
Afternoon: the creative sharpens rather than starts from zero
Human work shifts from typing to choosing and improving — the part that is actually worth billing for.
Before it ships: the approval is on the record
The agent asks permission before scheduling the post. The owner’s approval is stored with its time and its reason.
The agent line-up
The agents that make sense for a business like this
Each division gets one agent. Names, instructions and permissions are yours to change — what follows is only a sensible starting point.
Kira — Marketing
Drafts captions and content calendars, matches each client’s voice, and queues for approval before anything goes live.
Tania — Sales & CS
Prepares replies to client questions and recaps the pipeline every Friday.
Rani — Finance & Ops
Chases invoices that fall due and totals hours per client at month end.
What changes
- Client decisions can be shown, not recalled from memory
- A first draft exists before anyone sits down to write one
- The brand voice holds even when a different person does the work
What it would cost
Twelve seats on the Team plan: Rp 1,188,000 a month. At roughly 400 agent tasks a month, the AI cost still sits inside the plan quota.
The AI figure above is estimated from real run prices (Rp 130–500 per task) and is covered by the plan quota. Your exact number depends on how often your agents work.
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